Companies should keep PR departments to survive current and future persistently changing environments. Organisations cannot rely on advertising, marketing and HR alone but also on PR to build and maintain strategic relationships that leads to reputation management. PR should also be decentralised so that centralised messages can be communicated to internal and external stakeholders. Besides, PR plays a totally different role and therefore, emphasise on symmetrical communication. It is for this reason that PR departments be independent from other organisational functions such as HR, marketing and advertising. In addition, PR practitioners specialises in issue and crisis management and therefore, use their expertise to efficiently and effectively to produce tangible results.
Businesses need PR.
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Nice topic, like it girls, is about time to let the world know that we are preciless.
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